Head of Growth Marketing

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Job Description

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

You can also see our latest DE&I report here

About Cleo

Most people come to Cleo to do work that matters. Every day, we fight for the world’s financial health, building a beloved AI that empowers people to make better financial decisions.

Backed by some of the most well-known investors in tech, we’ve reached over 4 million users and plan to double that number each year...which is where you come in.

Watch this to dive a little deeper

We’re looking for a Performance Marketing Lead who can join us and oversee our fantastic Paid Acquisition team and their operations driving growth.

We have an awesome existing team with a close-knit culture working on Paid Acquisition, and this is a terrific opportunity to mentor and help us reach the next level - whilst contributing to Cleo’s long term acquisition strategy.

What you’ll be doing:

Working with the leadership team to create goals for our acquisitions channels

Owning the performance (New users, ROAS, spend) of our acquisition channels against the company’s goals

Collaborating with our creative lead to identify new opportunities for growth

Managing the awesome team and supporting them to fulfill their potential.

Leading the team’s approach to optimising our current channels

Launching new products across our mix of paid marketing channels

Finding new channels to continue Cleo’s stellar growth

Being a vocal advocate of the ‘Paid Acquisition’ team within Cleo

What we’re looking for

You’ve got 5+ years of experience as a performance marketer with experience optimising across multiple channels.

You’ve worked on optimising other aspects of Growth Marketing (organic growth, ASO, paid search, re-engagement and deeper funnel activities)

The ability to be hands-on where necessary but also effectively delegate to drive the team forward.

A skilled and caring people manager who can support their team to achieve results

A proactive person, you are enjoying finding opportunities and driving them forward.

A doer, you are happy to get stuck in and do what it takes to hit the goals.

You get our voice and internet culture

What do you get for all your hard work?

A competitive compensation package (base + equity) with reviews every 4 months. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ - This position is a G5 level and we can pay £89,448 - £118,731 p.a depending on experience.

Work at one of the fastest-growing tech startups, backed by top VC firms, Sofina, Balderton & EQT Ventures

A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.

Flexibility: We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work

Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other benefits;

25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)

Check out our new benefits package here: https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits

401k matching in the US and 6% employer-matched pension in the UK

2 months paid sabbatical after 4 years at Cleo!

Early finish every Friday

Regular socials and activities, online and in-person

Online mental health support via Spill

And many more!