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Marketing Lifecycle Director

nesto -   Montreal, Quebec, Canada   QC

Posted 102 days ago

Salary: Not Disclosed

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<span style="font-weight: 400;">nesto is Canada’s leading digital mortgage platform on a mission to revolutionize the Canadian mortgage landscape. Having recently raised an $76M Series B round of financing, we are poised to take the next step in our rapid scaling and growth to be Canada’s next fintech success story.

<span style="font-weight: 400;">nesto is looking for a Lifecycle Marketing Director&nbsp; to develop and implement a best-in-class client communication and engagement strategy aimed at improving nesto’s prospect conversion, customer experience and operational efficiency. You will work closely with nesto’s leadership team to prioritize and implement communication initiatives that will have a direct impact on multi touch prospecting acquisition plays,&nbsp; scale our operations while maintaining an exceptional customer experience.

Your responsibilities:&nbsp;

<li style="font-weight: 400;">Leading the implementation and delivery of all client communications&nbsp;

<li style="font-weight: 400;">Optimizing the communications tech stack to maximize productivity, efficiency and quality

<li style="font-weight: 400;">Design and optimize&nbsp; the audience management tech stack and processes in collaboration with the audience and data driven marketing manager

<li style="font-weight: 400;">Developing communication processes and guidelines to ensure that all communications are centralized and aligned with nesto’s brand

<li style="font-weight: 400;">Enhancing the memorability of the brand and the quality of the experience across all communications and touchpoints

Your basic qualifications:

<li style="font-weight: 400;"><span style="font-weight: 400;">5 years +&nbsp; experience in client communications roles, demonstrated success in leading marketing automation and email/sms team on client or agency side

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience with marketing automation and has already lead a comms tech stack implementation (Email/SMS) (e.g. Salesforce, Hubspot, Braze, Iterable, Campaign Monitor)

<li style="font-weight: 400;"><span style="font-weight: 400;">Ability to work with many stakeholders and on parallel time sensitive projects

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong communicator in order to enact change across a growing organization

<li style="font-weight: 400;"><span style="font-weight: 400;">User-centric in the approach

<li style="font-weight: 400;"><span style="font-weight: 400;">Design sensibility and capacity to critique content and creative ideas

<li style="font-weight: 400;"><span style="font-weight: 400;">Ability to prioritize effectively with strong organizational skills, time management and comfort operating in ambiguity

<li style="font-weight: 400;"><span style="font-weight: 400;">Proven leadership, and ready to get their hands dirty to scale a future team

<li style="font-weight: 400;"><span style="font-weight: 400;">Bilingual (French &amp; English) will be core assets

&nbsp;Your nice to have qualifications:

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience with HTML&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Salesforce reporting, Tableau&nbsp; and <span style="font-weight: 400;">or other marketing automation platform certification

<li style="font-weight: 400;"><span style="font-weight: 400;">Google Cloud platform and Big Query

&nbsp;What we offer:

<li style="font-weight: 400;"><span style="font-weight: 400;">Contribute directly to shaping the experience that will modernize the Canadian mortgage industry

<li style="font-weight: 400;"><span style="font-weight: 400;">Learn and be challenged daily by smart, hard-working and ambitious colleagues.

<li style="font-weight: 400;"><span style="font-weight: 400;">Work on ambitious missions with a high caliber team

<li style="font-weight: 400;"><span style="font-weight: 400;">Opportunity for growth within the company

<li style="font-weight: 400;"><span style="font-weight: 400;">Work from home, or from a beautiful location in downtown Montreal

<li style="font-weight: 400;"><span style="font-weight: 400;">As we recognize the importance of personal and family time, we offer flexible hours and great benefits

<li style="font-weight: 400;"><span style="font-weight: 400;">Competitive base salary, variable compensation, and company stock options

We’re proud of :&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Our highly skilled, diverse, collaborative <a href="https://www.youtube.com/watch?v=_mP1tfGgeX4&amp;t=9s"><span style="font-weight: 400;">team<span style="font-weight: 400;">;&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Our 5 stars <a href="https://www.glassdoor.ca/Overview/Working-at-Nesto-EI_IE2099124.11,16.htm"><span style="font-weight: 400;">glassdoor<span style="font-weight: 400;"> score ;&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Our clients love us! We have a NPS of 74;

<li style="font-weight: 400;"><span style="font-weight: 400;">Our growth of 600% in the last past 3 years;&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Our mission, our ambitions and where we’re heading.

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