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Digital and Content Marketing Manager

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About the role: Effective School Solutions is seeking an experienced digital and content marketing manager to develop and manage ESS’ thought leadership program that drives brand awareness, website traffic, social media interaction, publicity, and sales lead generation. You will collaborate with executive management, district partnerships, and our clinical leadership teams. Reporting to the Director of Marketing, this role is at the core of the company’s inbound marketing initiative and branding. The organization will rely on your creativity and project management skills every business day.

Key Responsibilities:

Partner with the Director of Marketing to shape ESS’ digital marketing strategy including but not limited to content marketing, SEO, social medial marketing, paid advertising, email marketing, and video marketing.

Write weekly original content pieces (articles, whitepapers, blogs, case studies, emails, press releases, etc.) in collaboration with our internal experts that will engage and educate target prospects and customers.

Manage the ESS thought leadership site and social media pages, posting new content frequently to optimize search hits, increase SEO, and increase social followers.

Match content with market segments and buyer personas, helping accelerate the customer lifecycle and nurture prospects to close.

Re-purpose existing content into various formats and channels to extend promotional life.

Establish a calendar to ensure consistent content production.

Set success metrics and track progress using qualitative and quantitative data.

Qualifications:

At least five years of hands-on experience producing digital content across channels and platforms.

Excellent communication skills, both written and in-person. You deliver your ideas clearly and confidently.

Experience producing digital content across channels and platforms.

Creative and a strong writer/editor who is also comfortable with data analysis for decision-making.

Self-starter who loves collaboration. You are comfortable working independently as well as collaborating with cross-functional teams.

Familiarity with marketing automation tools (preferably Marketo) and CMS platforms (preferably Medium.com).

Experience designing brand compliant digital assets.

Bachelor’s degree required.

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