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Brand Marketing Manager

Woebot Health -   Boston, Massachusetts, United States   MA

Posted 170 days ago

Salary: Not Disclosed

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Our ambition is to make mental health radically accessible.

<span style="font-weight: 400;">We are a team of innovators, experts and business builders who have come together to develop advanced technologies that can transform healthcare.&nbsp;

<span style="font-weight: 400;">We’re focused on addressing the vast, unmet need for improved engagement and outcomes in mental health. To achieve this, we’ve developed a proprietary relational agent called Woebot, which is designed to help people engage more deeply and continuously in their mental health.

<span style="font-weight: 400;">Woebot's breakthrough is its ability to form a human-level bond with people using the latest in NLP, ML and other advanced technologies. Leveraging this therapeutic bond, and the expertise of our Stanford-trained clinicians and scientists, Woebot delivers high quality CBT-based therapeutic tools that are psychologically related and responsive to a person’s dynamic state of health. We’ve exchanged more than 500 million messages with users, conversations that continuously advance our AI. Our clinical foundations are deep and strong: in our short four year history, we have amassed more mentions in the peer-reviewed scientific literature than most any other digital therapeutics company. Best of all, we’ve made an impact in people’s lives. More than one million people have used our app to improve their mental health, in moments of distress, and through all the ups and downs of life.&nbsp;

<span style="font-weight: 400;">We’ve just completed a new round of funding with some of the world’s leading investment groups. They’re all equally committed to advancing the next frontier of technology-enabled mental health care.&nbsp;

<span style="font-weight: 400;">Are you ready to create a new future for mental health, for everyone? Let's do it together!


About the role

<span style="font-weight: 400;">Woebot Health’s relational tools and technologies are poised to have a major impact on humanity. To make that impact a reality, we’re set to expand our brand platform and create a dynamic set of marketing materials and programs that match our innovation ethos and activate our brand in target business and consumer markets.&nbsp;

<span style="font-weight: 400;">Your job? To make it all happen!&nbsp;

<span style="font-weight: 400;">Here’s <span style="font-weight: 400;">what you’ll do:&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Work with the partner marketing team to produce and regularly update our company (brand) and product materials and programs.&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Work cross functionally with the head of brand content to develop and position content for business audiences and channels.

<li style="font-weight: 400;"><span style="font-weight: 400;">Manage the production of all marketing materials and programs: RFPs and budgets; external agencies and production coordination; quarterly deliverables lists and timelines.&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Manage day-to-day external agency relationships, including briefings with internal management, performance management, reporting, and on-going management of activities to accomplish program objectives.

<li style="font-weight: 400;"><span style="font-weight: 400;">Manage website performance, A/B tests, updates, and associated landing pages&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Track and manage project budgets to ensure accuracy of all costs. Onboard vendors, create project POs, process and verify project invoices, and track expenses versus budget.

<li style="font-weight: 400;"><span style="font-weight: 400;">Facilitate legal approval process for advertising content, brand and product claims, as needed.

<li style="font-weight: 400;"><span style="font-weight: 400;">Support project-level and annual budget planning efforts, as needed.

<li style="font-weight: 400;"><span style="font-weight: 400;">Coordinate all contract reviews and executions with legal.

Your qualifications

<li style="font-weight: 400;"><span style="font-weight: 400;">A BS or BA in marketing, business, or marketing communications.

<li style="font-weight: 400;"><span style="font-weight: 400;">3-5+ years of relevant experience in project/program or brand management within a creative services organization (either as part of an internal or external creative agency or within a corporate marketing/brand department).

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience in emerging tech/healthcare markets, and in supporting development in business and consumer markets a must.&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">3+ years’ experience leading large, complex marketing or brand programs. Meaning you excel at working in a fast-paced environment while managing multiple projects and cross-functional relationships. Truly meaning if you <span style="font-weight: 400;">didn’t have 50 things going at once, you might get a little bored.&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong project management skills to oversee timelines and schedules; ability to manage priorities against tight deadlines. Honestly, nothing puts a smile on your face when you’re at work like a well executed project.&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Extensive experience coordinating work with external creative agencies/vendors and in proactively managing the processes required to onboard and support vendor engagements (ie: legal, finance, procurement, budgeting, invoicing, etc.).

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong verbal, written and interpersonal skills required, as is an ability to build credibility and collaborate with team members at all levels.

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong knowledge of media and creative production methods and processes.


<span style="font-weight: 400;">Boston or San Francisco, or virtual

Why You Should Join The Marketing Team

<span style="font-weight: 400;">There’s never been a more important time to be in mental health, or a better opportunity to make an impact in people’s lives. Join our growing marketing team and use your talents to help make the post-pandemic world a better place for all.&nbsp;


Our Core Values

<li style="font-weight: 400;">Empathic<span style="font-weight: 400;">: You’re a compassionate person and a team player motivated to understand others and help them be successful, too. You care as deeply for your colleagues as you do for our mission and our users.

<li style="font-weight: 400;">Self-aware<span style="font-weight: 400;">: You possess a high level of emotional intelligence, which allows you to understand yourself and others, and to have a healthy emotional life in the workplace.

<li style="font-weight: 400;">Proactive &amp; flexible<span style="font-weight: 400;">:You are able to hit the ground running, you take responsibility for finding a way to get the job done. You learn as quickly as possible and sometimes do things outside the immediate scope of your work, giving it all you’ve got.

<li style="font-weight: 400;">Strong work-ethic<span style="font-weight: 400;">: You’ve mastered healthy habits in your life that allow you to do great things. You exemplify dedication and commitment to coming up with very good results in your work and inspire others to do the same.

<li style="font-weight: 400;">Growth mindset<span style="font-weight: 400;">: You believe abilities – like intelligence and talent – can be developed through dedication and hard work. You see failure as an opportunity to grow and welcome feedback as a pathway to your continued success.

<li style="font-weight: 400;">Humble<span style="font-weight: 400;">: You recognize that you are one among many, and you hold a genuine desire to discover what other people can offer. You are intrigued by how others think, and how others feel differently from you. You lean into these moments with patience and curiosity.


<li style="font-weight: 400;"><span style="font-weight: 400;">Competitive Salary

<li style="font-weight: 400;"><span style="font-weight: 400;">Stock Options&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Generous PTO&nbsp;

<li style="font-weight: 400;"><span style="font-weight: 400;">Health, Dental &amp; Vision<span style="font-weight: 400;">

<span style="font-weight: 400;">Woebot Health is an equal opportunity employer and we deeply value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

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