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SEO Lead

Cleo -   London, England, United Kingdom   ENG

Posted 67 days ago

Salary: Not Disclosed

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Job Description

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

You can also see our latest DE&I report here

About Cleo

Most people come to Cleo to do work that matters. Every day, we fight for the world’s financial health, building a beloved AI that empowers people to make better financial decisions.

Backed by some of the most well-known investors in tech, we’ve reached over 4 million users and plan to double that number each year...which is where you come in.

Watch this to dive a little deeper

We’re looking for a SEO Lead who can take our SEO work to the next level and help guide our content team. We’re relatively new to this channel, but we’ve nearly doubled the number of new users coming through our site in just 6 months.

So we’re excited about the future of SEO at Cleo and ready to bring a passionate expert on board. The growth team, working across paid and organic acquisition, is a close-knit team and this is a terrific opportunity to own & lead a big piece of our growth strategy.

What you’ll be doing:

Responsible and champion for all things SEO, this is our first full-time SEO role!

Drastically grow our organic search presence. Within 12 months, triple our new users through SEO (we doubled it in the last 6 months!)


Owning the performance of the SEO efforts

Leading the end-to-end delivery of SEO strategy

Leading on onsite + off-site optimisations

Supporting the content strategy in conjunction with the SEO writing team

Feeding into the developers to improve the technical aspects of the site

Keep yourself sharp through continuous learning and application of industry best practices. SEO changes fast - you’ll be in charge of making sure we’re able to change with it.

Define what is needed to grow SEO to meet our core business objectives.

Work with brand marketing & other teams to ensure we have a strong brand presence in addition to signup-focused initiatives.

Use tools such as Google Analytics, Google Search Console and SEMRush to spot search trends, issues and opportunities.

Ensure SEO is aligned with all digital channels to ensure optimum results.

Provide detailed analysis on campaigns and their impact on traffic and overall organic revenue.

Conduct extensive keyword research using market-leading tools such as Google Adwords, Hitwise, SEMrush, etc.

Ensure transparent and efficient reporting procedures for senior management, primarily the VP of Growth.

What we’re looking for

You’ve got 5+ years of experience working in SEO and some of this time as a leader in the space

The ability to be hands-on where necessary but also effectively delegate to drive the team forward.

Highly numerate and commercially aware

Deep knowledge of the core principles of SEO

Strong content experience

Experience delivering SEO campaigns that drive traffic and sales

A blend of creative and analytical skills

Ability to conduct SEO analysis across backlinks, analytics, influencers

Strong analytical skills and experience of working with large volumes of data

A proactive person, you enjoy finding opportunities and driving them forward.

A doer, you are happy to get stuck in and do what it takes to hit the goals.

Ambitious person who wants to lead and build out SEO from the bottom up!

You get our voice and internet culture

What do you get for all your hard work?

A competitive compensation package (base + equity) with reviews every 4 months. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ - This position is a G3-G4 level and we can pay £50,700 - £89,448 p.a depending on experience.

Work at one of the fastest-growing tech startups, backed by top VC firms, Sofina, Balderton & EQT Ventures

A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.

Flexibility: We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work

Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other benefits;

25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)

Check out our new benefits package here: https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits

401k matching in the US and 6% employer-matched pension in the UK

2 months paid sabbatical after 4 years at Cleo!

Early finish every Friday

Regular socials and activities, online and in-person

Online mental health support via Spill

And many more!

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